Privacy Policy

1.Information We Collect

We may collect and process the following information:

• Name and email address
• Phone number (used for authentication and WhatsApp communications)
• Device and browser information
• IP address
• Usage and interaction data (via analytics tools)
• Cookies and similar tracking technologies
• Billing information and transaction records (processed by our payment provider)
• WhatsApp message content and communication metadata (when you interact with us via WhatsApp)
• Cookie consent preferences

2.How We Collect Information

We collect your data when:

• You register for an account
• You use and interact with the Service
• You make a purchase
• You communicate with us via WhatsApp
• You set your cookie preferences
• We use third-party analytics and monitoring tools

3.How We Use Your Information

We use your information to:

• Create and manage your user account
• Deliver core functionality of the Service
• Generate AI-powered predictions and recommendations
• Process payments and maintain transaction records
• Monitor usage, diagnose issues, and improve performance
• Send notifications and updates via WhatsApp
• Communicate relevant service updates or offers via email (with unsubscribe options provided in all emails)
• Measure and attribute advertising campaigns to understand how users find our Service
• Retarget users with relevant advertisements on third-party platforms (with your consent)

We do not use your personal information for any other purposes without obtaining your consent, unless required by law.

4.AI and Machine Learning Processing

We use artificial intelligence and machine learning algorithms to analyse cricket match data, player statistics, and team compositions to generate predictions and recommendations.

These AI-generated predictions are statistical estimates based on historical data and should not be relied upon as guaranteed outcomes. The AI does not make decisions that produce legal or similarly significant effects on users.

Data used by our AI includes publicly available cricket statistics, match conditions, and player performance records. Your personal data (such as your name or phone number) is not used to train our AI models.

5.Third-Party Services

We share data with the following third-party services:

Each of these providers is contractually obligated to handle your data securely and only for the purposes for which it was shared. We review our third-party providers regularly to ensure they maintain appropriate data protection standards.

6.Data Transfers and Storage

Your data may be processed or stored in the UK, EU, or the United States, depending on where our servers or third-party services are located. We ensure that appropriate safeguards are in place to protect your data across jurisdictions, including the UK-US Data Bridge and International Data Transfer Agreements where required.

7.Retention of Your Information

We retain personal data for the following periods:

• Account data: Duration of your account plus 30 days after deletion
• Transaction records: 7 years (UK Companies Act / HMRC requirement)
• Analytics data: 26 months, then anonymised
• Marketing consent records: Duration of consent plus 2 years

Anonymous or aggregated data may be retained indefinitely.

8.Your Rights

Depending on local laws, you may have the right to:

• Access, correct, or delete your data
• Request data portability
• Withdraw consent
• Lodge a complaint with a data protection authority

To exercise these rights, contact us at support@wickets.ai.

9.Cookies and Tracking

Cookies are small text files stored on your device when you visit our website. We use the following types of cookies:

• Strictly necessary cookies: Required for the Service to function (e.g. authentication, security). These cannot be disabled.
• Analytics cookies: Used by Google Analytics (GA4) and Vercel Analytics to help us understand how visitors use the Service, including pages visited, time on site, and navigation paths. These cookies may collect IP address and device information.
• Advertising and retargeting cookies: Used by Meta Ads and Google Tag Manager to measure the effectiveness of our advertising campaigns and to show you relevant advertisements on third-party platforms. These cookies may track your browsing activity across other websites.
• Consent cookies: Set by CookieYes to remember your cookie preferences.

Analytics and advertising cookies are only placed with your consent. When you first visit the Service, a cookie banner will ask for your preferences. You can change your cookie settings at any time by clicking the cookie icon on the website or adjusting your browser settings.

Most web browsers allow you to block or delete cookies. However, blocking strictly necessary cookies may prevent the Service from functioning correctly.

Cookie data is retained for a maximum of 13 months from the date it is set, in line with ICO guidance.

10.Age Restriction

The Service is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a user is under 18, we will take steps to delete their data and close their account.

11.Security Measures

We use appropriate security measures including encryption, access controls, and regular audits to protect your personal information. While no method is 100% secure, we take your data protection seriously.